Sergio Marchionne, CEO of the Fiat Group, says that his marketing inspirations come from outside the automobile industry. "If you were to ask me today what the Toyota brand stands for, I couldn't tell you," he says. "I grew up in North America, and I remember when Apple started manufacturing computers. How much care Steve Jobs took in nurturing its place in the market is just phenomenal. We [Fiat] need to learn how to do that." Marchionne believes that Fiat should use to understand Apple's effective marketing strategy. A. communication methods B. benchmarking C. a noncompetitive model D. a marketing paradigm E. an aping strategy