Service Area Management, Case # 10, in your Cases in Health Services Management (6th ed.) book. After reading the case study, please complete the following task: For this case scenario, you are taking on the persona of the twenty-seven-year-old Rachel McKee who recently completed her graduate degree in healthcare administration with an emphasis in planning and marketing. To your delight you were offered, and accepted, the position of Assistant Director of Strategic Planning and Marketing at Community Medical Centers (Community Medical), a large healthcare organization in central California. You are ambitious and eager to make an impact early in your career. You were pleased that your new boss and mentor, Lindsey Chadwicka seasoned healthcare executive with 25 years of leadership experienceseemed confident in your ability to process complex information and to assume increasingly important responsibilities. Chadwick understands the complexities of Community Medical and the local healthcare market. Ms. Chadwick has asked you to update the organization's strategic marketing plan in response to changes in the primary service area/market and national healthcare trends. Ms. Chadwick has assigned the important task of performing an environmental assessment, the results of which would allow Ms. Chadwick, yourself, and members of the Community Medical senior