Service firms mentioned in this Insight Box are O reluctant to reveal pricing strategies because there is so much variation. open about their pricing strategies because everyone pays the same price. reluctant to reveal pricing strategies because they don't want their competitors to know. open about their pricing strategies because their prices are so low. Service firms mentioned in this Insight Box are O reluctant to reveal pricing strategies because there is so much variation. open about their pricing strategies because everyone pays the same price. reluctant to reveal pricing strategies because they don't want their competitors to know. open about their pricing strategies because their prices are so low