SERVICE MANAGEMENT

Task

INDIVIDUAL DESIGN PROJECT

• To be done individually.
• Invent and design your own Service Company.
• Define the following points of its Strategy:
  • Identify the Target Market
  • How are the results stated in terms of the customer?
  • How do customers perceive the service concept?
  • What efforts are required in terms of the manner the service is designed, delivered, and marketed?
  • What are important business features (i.e., operations, finance, marketing, organization)
  • Where are effort and investments focused?
  • How will quality and cost be controlled?
  • How does the system differentiate itself from competitors (i.e., quality, price, convenience)?
  • Are barriers to entry created?