service marketing

QUESTION 1: Assuming that the Emirates Entrepreneurship Promotion Foundation (EEPF) has pledged to give YOU enough money to start YOUR own pure service business in Dubai or Abu Dhabi in 2022 (a) Explain the pure service business you would like to start, what its service offerings would be, and what you would call your business name (6 marks). (b) Explain three (3) good marketing reasons for choosing that service business (9 marks) (c) Describe the profile of one ideal person that will be your ideal primary target customer (5 marks). (d) Discuss two (2) practical marketing activities you would implement in order to attract first-time customers to your servicescape (8 marks) (e) Discuss three (3) physical evidence elements you would apply to make your servicescape particularly attractive in order to create repeat visits from your customers (12