Service name -Sustainable Home Cleaning Service When you have completed these worksheets, step back and evaluate the data you compiled. This should clearly tell a story about how your offering is different from the competition. Prpr a document where you draw conclusions based on the Market and Industry Analysis that you have just done.

Competitive Analysis Worksheet For each factor listed in the first column, assess whether you think it's a strength or a weakness (S or W) for your business and for your competitors. Then rank how important each factor is to your target customer on a scale of 1 to 5 (1 = very important; 5 = not very important). Use this information to explain your competitive advantages and disadvantages. Competitor Importance to FACTOR Me Competitor B Competitor C A Customer Products Price Quality Selection Service Reliability Stability Expertise Company Reputation Location Appearance Sales Method Credit Policies Advertising Image