Question
Services are ideas and concepts, thus, brand reputation and loyalty are key to increasing profit of a firm that operates in a highly competitive service
"Services are ideas and concepts, thus, brand reputation and loyalty are key to increasing profit of a firm that operates in a highly competitive service industry." Please provide an example/explanation to support this statement
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The Restaurant From Concept to Operation
Authors: John R Walker
6th Edition
9781118139950, 470626437, 111813995X, 978-0470626436
