Services have specific characteristics that the marketing manager needs to consider when creating a service marketing strategy. Assume ABO Wind is entering developing African markets, answer the following three questions.

Analyse whether, and how, services characteristics will apply to ABO Wind as a services company operating in a developing market. (6 Marks)

Additional info:

https://www.abo-wind.com/media/en/pdf/annual-reports/annual-report_abowind-2019-en.pdf