Services have specific characteristics that the marketing manager needs to consider when creating a service marketing strategy. Assume ABO Wind is entering developing African markets, answer the following three questions.

Recommend tactics on how ABO Wind can address service marketing challenges, given its unique business model. (8 Marks)

Additional Information:

https://www.abo-wind.com/media/en/pdf/annual-reports/annual-report_abowind-2019-en.pdf