"Set up & Ready to Make Money in Minutes Guaranteed!" the ads claimed. The advertisements also stated, "The Internet Treasure Chest (ITC) will give you everything you need to start your own exciting Internet business including your own worldwide website all for the unbelievable price of only $59.95." The ads additionally claimed that the ITC "contains virtually everything you need to quickly and easily get your very own worldwide Internet business up, running, stocked with products, able to accept credit cards and ready to take orders almost immediately."

What ITC's marketersDamien Zamora and end70 Corporationdid not disclose were the significant additional costs required to operate the business: domain name registration fees, monthly Internet access and hosting charges, monthly fees to access the ITC product warehouse, and other "upgrades." The Federal Trade Commission filed a suit against end70 and Zamora.

Do the claims stated about the Internet Treasure Chest qualify as deceptive advertising?