Seth Goldman discusses how the company switched from using organic cane sugar to organic white grape juice to sweeten the companys Honest Kids beverages. No other kids drink pouches on the market use organic white grape juice to sweeten their products. This _____ makes Honest Kids beverages different from other products that compete to meet the same or similar customer needs.

(1) product consistency

(2) quality level

(3) customer benefit

(4) product differentiation