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Setting Marketing Objectives John Dawes proposes a framework for setting marketing objectives that includes four types of objectives and assumptions. You are planning the launch
Setting Marketing Objectives John Dawes proposes a framework for setting marketing objectives that includes four types of objectives and "assumptions". You are planning the launch for a Yummy, a new premium dog food brand into the Toronto/GTA market. Identify eight types of marketing objectives and assumptions (combined) across this framework that are appropriate for your marketing plan. Explain your choices and how they fit together
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