Setting up a Brand

A brand is the collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company, its products and services.

As you reflect on the following questions, explore some of the methods you are planning to use to effectively create positive branding for your catering business.

1. How do you plan on building brand loyalty?
2. Explain how your chosen methods will build value toward your brand?
3. Thinking of your chosen catering business idea; how important is your branding to your vision? Why or why not?