Seventh Generation$$s Decision Dilemma

A strike idled $67,300$ workers of the United Food and Commercial Workers $($UFCW$)$ who worked at Albertsons, Ralphs, and Vons$$all large grocery store chains. These stores sold natural home products made by Seventh Generation, a socially conscious company. Interestingly, the inspiration for its name came from the Great Law of the Haudenosaunee. $($This Law of Peace of the Iroquois Confederacy in North America has its roots in the $14$th century.$)$ The law states that $$in our every deliberation we must consider the impact of our decisions on the next seven generations.$$ Accordingly, the company$$s mission is $$To inspire a revolution that nurtures the health of the next seven generations,$$ and its values are to $$care wholeheartedly, collaborate deliberately, nurture nature, innovate disruptively, and be a trusted brand.$$ Clearly, Seventh Generation faced a dilemma: On the one hand, it believed that the strikers had a just cause. However, if it honored the strikers by not crossing the picket lines, the firm would lose the shelf space for its products in the stores it had worked so hard to secure$.$ Honoring the strikers would also erode its trust with the large grocery stores. On the other hand, if Seventh Generation ignored the strikers and proceeded to send its products to the stores, it would be compromising its values and thereby losing trust and credibility with several stakeholders$$its customers, distributors, and employees.

$1.$ How important should the Seventh Generation values be considered when deciding what to do$?$

$2.$ How can Seventh Generation solve this dilemma?