Several brands, such as the cosmetics brand Glossier, that started off as that were only availble from the company's own website, have now added other distribution channels to their strategy. For example, Glossier is now also availble at Nordstrom and Sephora. omnichannel brands generic brands non-retail brands Private-Label brands Direct-to-Consumer brands Assume your advertising budget is limited to 1 million dollars. If you want to increase frequency while staying within this budget, you should use your entire budget on advertising during a prime time TV show like American Idol you also need to increase the appeal for your campaign you need to decrease the length of your message you audience selectivity will go down you will likely have to accept a lower reach is the first step of the personal selling process and it allows the company to focus its resources on companies or consumers who are more likely to become customers. Customer stratification Relationship building Lead generation Cold calling Customer mapping In which of these situations would the promotional goal "Remind" be most relevant? In the last step of the AIDA process To make sure that a well-known brand stays top-of-mind. When the company wants to improve the image of a brand that most consumers don't like When the company wants to change perceptions of the brand In the introduction stage of the product life cycle. Many retailers such as Target include several private-label brands in their assortments. One of the benefits of this strategy is that the manufacturing companies who makes these products are responsible for all the marketing of these brands these brands can increase customer loyalty to the retailer since these brands are only sold to VIP customers, they create an exlusive store image these brands will increase the width of the retailer's assortment the company that owns these brands will likely provide significant incentives to retailers