Several conditions must exist for market segmentation to be successful. These conditions

include all of the following except

Group of answer choices

the total market should be divided so that segments can be compared on sales potential,

costs, and profits.

customers' needs for the product must be homogeneous.

the company must be able to reach the chosen segment with a particular marketing mix.

segments must be identifiable and divisible.

at least one segment must have enough profit potential to justify developing and

maintaining a special marketing mix for that segment.