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Several months after licensing the brand to a peanut butter company, the director asks to speak with you. She says, Having our name on a
Several months after licensing the brand to a peanut butter company, the director asks to speak with you.
She says, "Having our name on a different product like peanut butter has caused some confusion not only in our consumers who expect and appreciate our focus on bread products, but also with upper management, who are very displeased with this strategy. We need to come up with a better solution quickly to really impact our bread sales."
She continues, "I've heard that the older adult market is a big and underserved area. We also know that people engage better with the product when they see others enjoying the bread. Maybe we can do something with that."
Which of the following options is the best choice to make a quick positive impact on sales?
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