Several states permit legalized gambling on college sports. The product that is the object of the bet is the football team that is owned effectively "owned" by the college or university. A share of the revenue resulting from the bets placed is allocated to the university. The University of Miami's new presidents has asked you what the university should do with its share of the new revenue. What would you recommend the university do with the money it receives as a result of bets placed on games played by the football team? Justify and explain the basis for your recommendation