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Several years ago, a large athletic shoe manufacturer faced major threats including imminent bankruptcy. The CEO considered many solutions including changing the company's strategy to
Several years ago, a large athletic shoe manufacturer faced major threats including imminent bankruptcy. The CEO considered many solutions including changing the company's strategy to focus more on fashion (style and color) for shoes rather than performance, reducing production costs, and revising distribution channels in the United States. A team was assigned to thoroughly research each potential alternative. The research team presented its findings to upper management who then considered the pros and cons of each alternative. As a result, the company created a new division focused on creating experimental fashion products that they sold at upscale boutiques and department stores. The company's sales soared, and the company decided to further expand the new division. Step 2: Read the minicase and consider the situations encountered and the actions taken by the company. Drag each item to the appropriate step in the decision-making process. Research team Fashion, production, or distribution Sales increase, division expanded Pros and Cons Potential bankruptcy New division formed Identify the problem Identify alternative solutions Gather and organize data Evaluate the alternatives Choose and implement best alternative Get feedback and take corrective action
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