Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement (in terms of the Brazilian currency, the real, R) for last month is given below:

	Divisions
	Total Company			Cloth			Leather
Sales	R	4,080,000		R	2,400,000		R	1,680,000
Variable expenses		2,033,000			1,070,000			963,000
Contribution margin		2,047,000			1,330,000			717,000
Traceable fixed expenses:
Advertising		650,000			410,000			240,000
Selling and administrative		548,000			320,000			228,000
Depreciation		261,000			126,000			135,000
Total traceable fixed expenses		1,459,000			856,000			603,000
Divisional segment margin		588,000		R	474,000		R	114,000
Common fixed expenses		401,000
Operating income	R	187,000

Top management cant understand why the Leather Division has such a low segment margin when its sales are only 30% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division:

	Leather Division Product Lines
	Garments			Shoes			Handbags
Sales	R	510,000		R	750,000		R	420,000
Traceable fixed expenses:
Advertising	R	61,000		R	84,000		R	95,000
Selling and administrative	R	41,000		R	46,000		R	70,000
Depreciation	R	30,000		R	67,000		R	38,000
Variable expenses as a percentage of sales		70	%		50	%		55	%

Analysis shows that R71,000 of the Leather Divisions selling and administrative expenses are common to the product lines.

Required: 1. Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines.

2. Management is surprised by the handbag product lines poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold:

	Handbag Markets
	Domestic			Foreign
Sales	R	300,000		R	120,000
Traceable fixed expenses:
Advertising	R	51,000		R	44,000
Variable expenses as a percentage of sales		45	%		80	%

All of the handbag product lines selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets.

3. Refer to the statement prepared in (1) above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R211,000 or sales of the shoes product line by R156,000. The campaign would cost R41,000.

a. Compute the increased operating income for these product lines for the expected increased sales.

b. Based on the above results, which product line should be chosen?

multiple choice

• Garments

• Shoes