Shamrock Company operates a small factory in which it manufactures two products: A and B. Production and sales results for this year were as follows: Units sold Selling price per unit Variable costs per unit Fixed costs per unit A 8,700 $93 55 23 B 18,900 Company profit with Products A and B: $80 52 23 For purposes of simplicity, the firm averages total fixed costs over the total number of units of A and B produced and sold. The research department has developed a new product (C) as a replacement for product B. Market studies show that Shamrock Company could sell 11,450 units of C next year at a price of $120; the variable costs per unit of C are $46. The introduction of product C will lead to a 10% increase in demand for product A and discontinuation of product B. If the company does not introduce the new product, it expects next year's results to be the same as this year's. Determine whether Shamrock Company should introduce product C next year. Why or why not?

Company profit with Products A and C: Compans protit with Protucts A and B