Shanti owns a men's shop in Salt Lake City. He often uses mystery shoppers to check the merchandise selection and the prices at competing men's shops in his area. Shanti should continue to use competitive intelligence for all of the following reasons EXCEPT $\_\_\_\_\_\_\_.$

Group of answer choices

he can achieve his own competitive advantages

he can identify the advantages his competitors have

he can determine how his competitors developed an advantage

he can develop a market research program for his shop