Question
Shantille is a public relations expert. She has worked with major politicians as well as business and community leaders. She is very good at what
Shantille is a public relations expert. She has worked with major politicians as well as business and community leaders. She is very good at what she does.
Shantille wants to start a family. Currently, she devotes 5 days a week, 10 hours each day to her job. Conferences and trade shows take up four weeks of her year but she usually combines these with vacation. She takes ten days a year off for sickness. This means that she is available for work 2,300 hours per year but usually bills for 1,840 hours each year at a rate of $100 per hour. Her net income is $134,000 after marketing and travel expenses.She plans to reduce her client list to only her best clients and cut down to three 10-hour days a week. Clients should be willing to pay a bit more for her time. Shantille will keep her office and car. Fewer clients and less marketing will reduce her fixed costs to $32,000 per year but since she will still be working three days a week she will have to pay $9,840 each year for daycare which she does not have to pay now since she has no children.
Shantille still expects to go to the same conferences but by reducing marketing time, she will be 90% billable. She is also willing to reduce her earnings by 20% from what they are now.
a)How many hours a year does Shantille expect to bill once she starts her family?
b) How much should she bill for her time?
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