share a minimum of two ideas for beer from given these lines Despite growing slightly in 2015, beer's beverage alcohol mar- ket share has decreased due to increased market share in other FIGURE 1.14 alcoholicbeveragessucha stheexplodingciderandflavor ed WineProfessional(WP)Program.Courtesyof maltbeveragecategories.However,craftbeercontinuesto Kendall College, LLC. mobilize the beer category, resulting in a 14.1 percent increase (Beer Information Group). According to the Brewer's Associa- tion, American breweries have reached an all-time high of 4,656 breweries as of June 30, 2016. The beer industry has seen tremendous growth ever since the 1970s but at a more intensive rate over the past several years. The number of brew- eries has increased 25 percent with an additional 917 brewer- ies just from June 30 of 2015. Overrecentyears,theconsumerhasbeencaptivatedbythe local craft brewer and intrigued in the vast availability of beer styles. There have been eye-opening types of innovation in the beeirndustry with the creation of Dogfish Head Brewery (from Delaware) creating beer and wine hybrids along with Goose Island Beer Co. (from Chicago, Illinois) creating a beer and sake hybrid. There has been a surge in the production of ses- sion (lower alcohol) beers while many local breweries have begun colwlaitbholroactianlgchefs from nationally recog- dezni andacclaimedrestaurants.Somebrewerieshaveincreased rhiet opndriuct