Share a perceptual map for a product category you are interested in by either creating your own or by finding one online. Describe the perceptual map, what it illustrates, and how the brands depicted in it compare. Do you agree or disagree with the brand placements? Provide details.

Think about the last single-item purchase that you made that was greater than $30 then answer the following questions related to the process of making that purchase decision:

1. Why did you make the purchase?
2. Did you search for information about the product prior to making the purchase? If so, how? What sources did you use?
3. What features of the product did you consider when making your purchase? What was most important to you and why?
4. What specific product (brand, model, type, etc.) did you ultimately purchase? Where? When?
5. How did you feel after making the purchase?