Question
Share your impressions regarding the effectiveness of the Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity campaign
Share your impressions regarding the effectiveness of the "Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity" campaign with the target market. What risks and/or advantages do you see for the company using this type of ad campaign?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
