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Sharon and Kate decided to launch a new company, Frill Clothing, during their junior year of college. Frill creates clothes that are designed for
Sharon and Kate decided to launch a new company, Frill Clothing, during their junior year of college. Frill creates clothes that are designed for sorority members during "rush week." It has been a long-standing tradition for girls of the same sorority to dress up in matching outfits during rush week. As a sorority member herself, Kate was tired of buying expensive dresses and unflattering clothing year after year. In addition, problems can arise from these bulk orders; there could be too little in stock prior to ordering, the girls typically don't get to try on clothes prior to ordering, and worst of all, they don't know if another sorority at the same school will be wearing the exact same outfit. Frill solves all of these problems. Frill comes to each chapter individually, hosts fittings, and provides samples to each chapter for fitting. There are over 3,000 sorority chapters across the United States and Canada. If each chapter has, on average, 50 members that will purchase three $100 dresses for rush week, what is the annual total addressable market?
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