She wondered if raising the price would increase end-user perception of the product's value. She wondered what short-term and long-term sales and market share targets were appropriate for SuperBio. Concerned about the appropriateness of the current channels of distribution for SuperBio, she considered other options. Finally, of course, she wondered if Biochem+ was a help or hindrance in developing a market for SuperBio, especially since marketing plans for Biochem+ projected a healthy growth in distribution and market share