Sheila has no marketing staff and does all of her promotions through social media and her website. The total annual marketing costs of her website and social media are $50,000. Based on the analytics provided the website as well as social media, annually she is able to attract 10,000 customers. Additionally, profit per customer is $4 and customers are projected to be active for 5 years. Calculate the Customer Acquisition Cost. Then, calculate the Customer Lifetime Value. Then calculate the CLV to CAC ratio.