sheir concentrated attention on serving the needs of buyers in a narrow n) peve of the overall market greater opportunity for brand loyalty O D) t) their bold strategic intent of global market leadership via heavy advertising their suitability for market situations where technological change is fast paceud and continous product innovation ts a key success factor 14 If one adopts the thinking of the school of ethical relativism, then A) there are multiple sets of ethical standards because what is ethical or unethical depends on local customs and social mores and can vary from one culture or nation to another there is a "one-size-fits-all" set of authentic ethical standards the preferred set of ethical standards is the one which society at large has C) put in place in the form of laws and regulations D) the prevailing ethical standards are the product of a system of "integrated social contracts" no ethical standards are ever truly-authentic" that there is a temporary shared conviction among company managers and company personnel that a particular behavior is either ethically permissible E) they exist only to the extent or ethically impermissible The best strategic alliances A) 8) 15. aim at teaming up with world class suppliers or else companies with world C) D) E) class know how in product innovation are those whose purpose is helping a company master a new technology are those formed to enable the partners to be consistent first movers or fast followers are highly selective, focusing on particular value chain activities and on obtaining a particular competitive benefit. aim at insulating the partners against the impacts of the five competitive forces and industry driving forces 16 A focused differentiation strategy aims at securing competitive advantage by A) providing buyers in the target market niche with the best performance features at a price they perceive as fair 8) catering to buyers looking for a medium-quality product at an average price