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(Shelford Rugby Club)- Walking rugby Ansoff Matrix- Market penetration Target market - elderlies Marketing mix - promotion (social media, free and paid public ads) Justification

(Shelford Rugby Club)- Walking rugby

Ansoff Matrix- Market penetration

Target market - elderlies

Marketing mix - promotion (social media, free and paid public ads)

Justification of the presented proposal: Appropriateness of the proposed actions/strategy and explanation of the potential impact. Clarification as to how these actions would fulfil the live brief. 40% (900 words)

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