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Shelley Couts, the owner of Conch Republic Electronics, has received the capital budgeting analysis from Jay McCanless for the new smartphone the company is considering.

Shelley Couts, the owner of Conch Republic Electronics, has received the capital budgeting analysis from Jay McCanless for the new smartphone the company is considering. Shelley is pleased with the results, but she still has concerns about the new smartphone. Conch Republic has used a small market research firm for the past 20 years, but recently the founder of that firm has retired. Because of this, Shelley is not convinced the sales projections presented by the market research firm are entirely accurate. Additionally, because of rapid changes in technology, she is concerned that a competitor may enter the market. This would likely force Conch Republic to lower the sales price of its new smartphone. For these reasons, she has asked Jay to analyze how changes in the price of the new smartphone and changes in the quantity sold will affect the NPV of the project.%0D%0A%0D%0AShelley has asked Jay to prepare a memo answering the following questions.%0D%0A%0D%0AQUESTIONS%0D%0A%0D%0AHow sensitive is the NPV to changes in the price of the new smartphone?%0D%0AHow sensitive is the NPV to changes in the quantity sold of the new smartphone?

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Sales Year 1 Year 2 Year 3 Year 4 Year 5
New
Lost sales
Lost revenue
Net sales
VC
New
Lost sales

Sales
VC
Fixed costs
Depreciation
EBT
Tax
NI
+ Depreciation
OCF

NWC
Beg
End
NWC CF
Net CF

BV of equipment =

Time Cash Flow
0
1
2
3
4
5

The NPV

And the sensitivity of changes in the NPV to changes in the price is:

NPV/P =

2.

Sales Year 1 Year 2 Year 3 Year 4 Year 5
New
Lost sales
Lost revenue
Net sales
VC
New
Lost sales
Sales
VC
Fixed costs
Depreciation
EBT
Tax
NI
+ Depreciation
OCF
NWC
Beg
End
NWC CF
Net CF

BV of equipment =

CF on sale of equipment =

So, the cash flows of the project under this quantity assumption are:

Time
0
1
2
3
4
5

The NPV under this assumption is:

NPV =

NPV/Q =

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