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Shine-Glo is a car shampoo and wax system for car enthusiasts who want to protect their cars from the elements. What could be included as

Shine-Glo is a car shampoo and wax system for car enthusiasts who want to protect their cars from the elements. What could be included as part of Shine-Glo's promotion mix?

Multiple Choice

  • developing the product
  • sponsoring a NASCAR race team
  • selecting a product distribution system
  • expanding the product line to include car mats

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