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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue $492.900 $2.524,000 $3.016.900 Less variable expenses Contribution margin 313,000 179,900 124,900 2,027.000 497,000 349,900 2.340,000 676,900 474,800 Less traceable fixed expenses Segment margin $55,000 $147.100 202,100 Common fixed costs 170.700 Net operating income $31.400 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through Specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all foxed costs are traceable to specialty footwear stores and 45% of all fixed costs to drugstores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sin preceding the number, e.g.-5,125 or parenthesis, eg. (5,125).) Specialty Footwear Stores Drug Stores e Textbook and Media Based on your analysis, what recommendations would you make to the company? should be dropped

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