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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue $496,700 $2,524,000 $3,020,700 Less variable expenses 319,000 2,007,000 2,326,000 Contribution margin 177,700 517,000 694,700 Less traceable fixed expenses 120,400 348,800 469,200 Segment margin $57,300 $168,200 225,500 Common fixed costs 173,200 Net operating income $52,300 Carol Garcia is Shoe Shock's sales manager. Although this statement provides useful information, Carol wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drug stores. Your answer is partially correct. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).) Specialty Footwear Stores Revenue Sole inserts 173845 i $ [ [ Heel inserts 1514400 i . Total revenue $ 1688245 i Less V: variable expenses Sole inserts 111650 [ Heel inserts 1204200 i Total variable expenses 1315850 i Contribution margin 372395 Traceable fixed expenses 267760 Segmented margin 104635 Common fixed expenses Operating income Your answer is partially correct. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number e.g.-45 or parentheses e.g. (45).) Drug Stores Total Shoe Shock 322855 i $ 496700 i 1009600 i 2524000 i $ 1332455 i 5 30 207350 i 319000 i 802800 i 2007000 i 1010150 i 23 322305 368170 $ -45865 Your answer is partially correct. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).) Drug Stores Total Shoe Shock 322855 i $ 496700 i 1009600 i 2524000 i $ 1332455 $ 3020700 i 207350 i 319000 i 802800 i 2007000 i 1010150 i 2326000 i 322305 694700 368170 610280 i $ -45865 84420 33470 $ 52300

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