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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue $491,400 $2,543,000 $3.034,400 Less variable expenses 300,000 2,018,000 525.000 Contribution margin Less traceable fixed expenses 191,400 122,600 $68,800 2,318,000 716,400 470,700 346.2 Segment margin $176,900 245,700 171,400 Common fixed costs Net operating income $74,300 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number, e.g.-5.125 or parenthesis, e-s. (5,125).) Specialty Footwear Stores Drug Stores Total Shoe Shock Revenue Sole inserts Heel inserts Total revenue Less : variable expenses Sole inserts Heel inserts Total variable expenses Contribution margin Traceable fixed expenses Segmented margin- Common fixed expenses Operating income e Textbook and Media

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