Shopify Inc. is revamping salary-based incentives for rising employees. This is part of a spate of strategic initiatives taken by the e-commerce company to address challenges posed by its previous compensation framework. Employees will be given a choice to become either a manager or a "crafter". Crafters are non-managers who work in a variety of Shopify functions such as engineering, product development, or fulfilment and delivery. Typically, many companies tend to disproportionately favour management roles for the highest salaries in their compensation structure. However, this has created concerns in the competitive technology sector. "Some of our most talented crafters were burdened by the managerial tax, which distracted them from building and shipping. By removing the burden of management from crafters, they can now focus on what they and we value most," said Tia Silas, Shopify's chief human resources officer. Before this particular strategy was implemented, the only way for employees to build their career at Shopify was to take on management responsibilities. Last year, Shopify changed its compensation framework by launching a new scheme that gave employees choice about how much they are paid in cash versus equity. This was a strategy that Shopify implemented as a result of internal