Shoprite's foray into fashion

In the first quarter of $2023,$ the Shoprite Group announced entry into the clothing retail business when they launched a new

clothing brand UNIQ, and opened the doors to its first standalone fashion store in one of South Africa$$s major city. To date,

the positioning of the UNIQ brand remains verge and obsequie. Although sales are increasing steadily, management is not

happy that their rand does not resonate with any particular market segment. You are now invited to provide advice on how

to position the new UNIQ brand and ensure spontaneous growth.

Question $1(25$ Marks$)$

Shoprite Holdings is already a diversified brand offering before the addition of UNIQ. Utilise the Ansoff Model to assess

Shoprite Holdings recent expansion drive.