Question
(Short answer) (20 pts) Calculate the following metrics: a. (5pts) Your weekly advertising budget is $5000, and your current cost per click is $4. a.
(Short answer) (20 pts) Calculate the following metrics: a. (5pts) Your weekly advertising budget is $5000, and your current cost per click is $4.
a. What is the maximum number of clicks can you get from your search ads in a week?
b. (5 pts) Using the above information, how many conversions can you get with a paid ad spending of $2400, if your conversion rate is 10%?
c. (5 pts) How much should you expect to spend with the above CPC, a CTR of 3% and 50,000 weekly impressions?
d. (5 pts) With a target CPA of $30 and an average CPC of $4, what should be your target conversion rate?
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The VC Field Guide Fundamentals Of Venture Capital
Authors: William Lin
1st Edition
1394180659, 978-1394180653
