short answer

is a marketing class

In this mini-sim, which type of advertising gives you the "biggest bang for your buck?" Please be specific here in terms of media type and media vehicle. Think in terms of advertising efficiency in other words, how many people you reach in your target market compared to the total cost of the advertising buy. That means that the highest- reaching media doesn't necessarily mean you get the "biggest bang" because of cost. It also means that the cheapest strategy may not work either because of the low number of people you will reach. Please be sure to explain your