Short Answer Question: Evidence shows that people respond better to things that make them feel good rather than to things that are scary. Yet still many people (and some fashion brands) seem unconcerned and unaware of the gravity of issues such as global warming, biodiversity loss, and that we may be running out of resources.

If you were in charge of this messaging - How would you communicate the seriousness of these issues without depressing or scaring the people you are speaking to too much? What would you say if you had 60 seconds to deliver the message?