SHORT ANSWERS:

1) As a junior member of the marketing team at Procter & Gamble, you work with both a category manager and a brand manager. Provide examples to demonstrate and explain the role of each of your colleagues.

2) What are the three key areas of product management?

3) Identify and explain the three variations from a standard product life cycle.

4) Describe the specific characteristics of "laggards" in the adoption process of new smartphone models.

5) Kellogg's Corn Flakes is a cereal in the mature stage of its product life cycle. How can its life cycle be extended?

6) Prices come in many different forms. Banks offer many services for which they charge a "price." Describe four examples of pricing a bank might charge for its services.

7) Differentiate between elastic and inelastic demand by giving an example for each.

8) Outline the three basic pricing objectives one might consider when setting a price.

9) Define "fixed costs" and "variable costs." Assume you are working for a manufacturer of cookies. Give an example of a fixed cost and a variable cost that you would need to consider when making pricing decisions.

10) Identify and explain the methods of paying freight charges in geographic pricing.

11) Outline a major advantage and disadvantage of a manufacturer using just-in-time inventory management.

12) What activities does logistics marketing cover? Comment on how the change in channel design from indirect to direct may affect these activities, especially customer service.

13) Describe the basic functions of wholesalers.

14) Explain warehouse outlets and give examples.

15) Discuss the four main functions of retail operations.

16) Describe and give examples of non-store retailing options.

17) What are the six main elements of the retail marketing mix?

18) What is a lifestyle mall? In Canada, what potential is forecast for this type of mall?