Short answers

1. Identify the 11 steps of the research process and develop a set of questions that a researcher should attempt to answer.

2. What are the differences among exploratory, descriptive, and causal research designs? Which design type would be most appropriate to address the following question: "How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2016 BMW?"

3. When should a researcher use a probability sampling method rather than a probability method?

4. EXPERIENCE MARKETING RESEARCH. Visit Gallup Poll at www.gallup.com. a. Several polls are reported on their home page. After reviewing one of the polls, outline the different task steps of the information research process that might have been used in the Gallup Internet poll. b. Is the research reported by the poll exploratory, descriptive, or causal? Explain your choice.