The company Internacional distribution S.A based in the state of Florida USA wants to expand to the Caribbean market and launch its line of sunscreen products there.

With the following marketing plan for the sunscreen company taking into account the market in Puerto Rico

1. Hypothetically

Question:

1. Carrying out a competitive analysis is with a SWOT analysis, which is a strategic tool evaluates
2. the strengths
3. weaknesses
4. opportunities
5. threats of a company.

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The following is an overview of the hypothetical sunscreen company.

Company Presentation

AloeSun is proud to announce its product expansion into the Caribbean. Caribbeans will now be able to enjoy innovation in broad-spectrum mineral-based sun protection. AloeSun will offer a lightweight and fast-absorbing formula, ideal for all skin types. The Caribbean area is a region that stands out for high temperatures, warm waters and tropical environment where exposure to ultraviolet rays is a constant. Therefore, AloeSun offers a formula of nutrition and sun protection for the Caribbean. Likewise, this formula is recognized as safe for reefs. AloeSun will integrate into the Caribbean lifestyle with ease given its product variety and accessibility. Among competitors in the area, AloeSun has proven to be the lowest cost industry and the largest number of specialized skin products. AloeSun focuses on the importance of raising awareness about the importance of protecting against UVA/UVB rays and the impact of marine pollution. The goals will always be to educate about the negative effects of UVA/UVB rays and reef protection in a unique and fun way.

Geographical scope of action:

AloeSun heads to the tropical island located in the Caribbean known as Puerto Rico.

Presentation of general portfolio of products and services:

• Leading product: The driving product of the organization is the AloeSun cream and spray, which offers protection against UVA and UVB rays.
  • AloeSun cream and spray
  • AloeSun Sport Aerosol 30% SPF
  • AloeSun Kids Aerosol 50% SPF

• Star product:
  • AloeSun Gel to repair skin after the sun

• Question product
  • AloeSun for the face

• Dog Product
  • Protection of hair and scalp