SHORT ANSWERS 5pt ea 13. What are the seven key concepts of Gestalt Principles? Name all seven then choose three and provide an example in terms of best practices, how they are applied. 14. What is typographic relativity and why does it matter? Provide 5 examples. 15. What is a persona and how can it be leveraged by a brand to increase sales? 16. List three aspects of public domain and their primary uses. 17. What are three ways to avoid copyright infringement when creating campaign content? 18. Briefly describe as a marketing professional why it is important to understand HTML5 19. Data shows that people trust their peers views, beliefs, feelings and opinions more than any media outlet, government or corporate interest group. Provide three examples how social / media by leveraging this fact has effectively changed how populations / organizations / generations behave 20. Briefly explain visual hierarchy and how it can be used to communicate or obfuscate information