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Short term decision making - analysis Time recommendation: 8 minutes After completing your calculations relating to the choice of celebrity collaborators for SneakElite's new product,
Short term decision making - analysis Time recommendation: 8 minutes After completing your calculations relating to the choice of celebrity collaborators for SneakElite's new product, you conduct some research into each of the people- their careers, social media profiles and opinions. You find out the following information about each potential collaborator: Silas Smith Silas has just been voted by peers and journalists as the best player of the last decade. He would honour the verbal agreement of an influencer fee of $10,000- but Anjali believes that the demand for his pair of shoes would go up to 5000 units/pairs that could be sold. At the same time, his wife Bec is currently fighting a fine from the health and advertising regulators for breaching influencer rules related to advice. She promoted a particular brand of supplements made from Indigenous herbs that guaranteed weight loss, without any evidence that the product was effective. In addition - she claimed that by purchasing, you'd be supporting an Indigenous business - but in fact, it was discovered that the business was part-owned by Bec and none of the owners are Indigenous instead using Indigenous artwork on the packaging. There has always been much cross-posting on
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