1. Should a company have a social media plan that fits into its overall marketing plan to help meet the organizations larger goals? Explain your answer.
2. Do you think its important for organizations to try to measure the impact or value of their social media marketing efforts? Should brands delete or hide negative comments on their social media? Explain your answer.
3. What impact has social media had on one of your purchases? Have you ever purchases a product that you discovered entirely on social media or have you done product research using social networks or blogs? How would you describe the influence of social media on your decision about making a purchase in these instances.