Should a global marketer offer the same product, marketing, and advertising throughout the world? OR should the global marketer adapt the product, marketing, and advertising to individual markets throughout the world? What is the best approach to advertising?

 1) create advertising campaigns locally or regionally? 

2) allow campaigns to be created independently or by local advertising companies, OR

 3) centralize all advertising at national headquarters and develop a consistent worldwide advertising campaign. Outline your points that defend either side of the proposition that advertising can be standardized for all countries. Review the strategies below and drawing from your experience and what you have learned.