Question
Should a nonprofit organization considering expansion into other countries use the same digital marketing strategies for international audiences as for those domestically? If not, how
Should a nonprofit organization considering expansion into other countries use the same digital marketing strategies for international audiences as for those domestically? If not, how might they adjust their marketing strategy?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
