Should Coles abandon the

physical supermarket model

and transition all of its services

to online?SWOT analysis and model

a$)$ Analyse the strengths $($internal competencies $[$incl$.$ existing online retail platform$],$ expertise,

brand, etc.$)$ of Coles that will enable it to become a purely online provider.

b$)$ Analyse the weaknesses $($i$.$e$.$ constraints$)$ within Coles that will inhibit its ability to become a

purely online provider $($e$.$g$.$ existing physical buildings$).$

c$)$ Analyse the market opportunities for Coles which make the transition to purely online retail an

attractive proposition $($think about the post$-$COVID world$).$

d$)$ Analyse the market threats that could affect $1)$ Coles$$ ability to offer online retail, and $2)$ take a

market leadership position in online retail supermarket market.

e$)$ Include succinct and comprehensive takeaway box.